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Written by Nadia Orona   
Sunday, 12 October 2008
Article Index
InfusionCRM
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Infusion CRM is a powerful Web-based, Small Business CRM, this software permits the automation of the business.

Infusion CRM benefits:

•    World class service
•    Support and training
•    Access 24 x 7
•    No software, hardware or IT costs
•    Monthly Upgrades

Infusion CRM features:

Marketing Automation


InfusionSoft is the Software that provides the tools to put online and offline marketing on autopilot. With this Software can craft and coordinate multi-step, multi-media marketing sequences, campaigns, funnels, auto-responders, and drip marketing systems that include email, direct mail, fax, voice broadcasts, and tasks.

Marketing Templates: Creation and storing of types of Marketing Templates, this template includes e-mail, fax, direct mail, voice broadcast, scripts/phone calls, and tasks, this can be  sent to prospects and customers. Also are possible assign dollar amount to individual Marketing Templates for ROI reporting

Marketing Campaigns: With this tool is possible multi-step, multi-media campaigns, auto-responders, funnels, and sequences with unlimited Marketing Templates. Add and remove contacts to Marketing Campaigns.

Follow-Up Marketing: With this tool of Infusionsoft  is possible to automat and personalize follow-up marketing campaigns with the purpose to stay in touch with customers. Also can be used  Daisy-chain sequences for more advanced and long-term follow-up.

Event Marketing Management: Infusionsoft allows create multi-step marketing and reminder sequences for events such as teleseminars, group calls, training classes, boot camps, seminars and conferences. Also is possible clone existing events marketing.

Lead Capture Forms: Infusionsoft allows the way to capture lead information from the website(s), automatically segment the leads and customers, and initiate marketing sequences and other automated actions.

Trackable Links: Infusionsoft allows automatically initiate a series of actions when a prospect or customer clicks on the Trackable Links within your emails. A Trackable Link is used to monitor click-through and conversion rates.

Marketing Investment and ROI:  This tool of Infusionsoft allows automatically track marketing investment, assign dollar amounts to advertising campaigns and track the expenses amount.

Marketing Reporting: Infusionsoft provides a tool to track responses and success rates from Marketing Campaigns, measuring of the marketing ROI through various reports indicating marketing campaign expenses and costs and how much revenue was generated through the marketing efforts.


 
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