SAS® Customer Intelligence

An integrated platform for enterprise marketing management

SAS Customer Intelligence offers solutions to improve business processes like:

SAS® Credit Scoring, combine award winning data warehouse, analytics consulting services, and industry-specific data architectures to provide a solution to help business to accurately develop and track credit risk scores in-house, reduce business risk, maximize revenue opportunities and provide better services to customers.

SAS® Cross-Sell and Up-Sell help identify new sources of revenue, based on the determination of specific necessity for the special customers. Identifying the buying behavior it’s possible determinate which customers are candidates for Cross-Sell and Up-Sell.

Customer Retention Solutions from SAS®, in every organization is very important identify the customers that have the tendency to leave and determine which ones it’s important to keep, and work to execute marketing strategies to convince them to stay, that’s why, SAS enable to quickly understand the customer behavior in this sense, why they should want to leave and the opportunity to retain them.

SAS® Customer Segmentation, know the kind of customer that a organization are serving is important, that’s why this characteristic is very important because it’s possible segment customers according to their likely behavior and potential profitability.

SAS® Digital Marketing is a solution that allows large-scale multimedia messaging capabilities, like e-mail, SMS, MMS and WAP – within single – channel or multichannel marketing campaigns.