Customers some time don’t know a product, the manufacturer or provider of the product or service can explain their product, this is very valuable, but, what happen if another customers recommend the products and services?, in this cases the new customers will be more confident to do business with the companies that offers products or services based on the experiences of another clients like them.

Personalization service provider ChoiceStream and customer review solution developer PowerReviews are teaming up to allow retailers to include customer reviews in their targeted online customer recommendations.

Announced June 3, the partnership is intended to boost online sales conversions.

“There’s an obvious synergy between the power of the customer review and the impact of personalized recommendations,” said Lori Trahan, executive director of marketing for ChoiceStream. “We plan to use customer reviews to provide a more relevant online experience to shoppers.”

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