Loyalty Lab and HSBC are working together, the first one offers technical capabilities such as a rewards platform, point accrual, between others, this union has the  purpose to expand capabilities for card-based loyalty programs.

CRM software maker Loyalty Lab and credit card company HSBC Card Services are partnering to offer the capabilities of Loyalty Lab's rewards engine to HSBC clients. The companies announced the alliance April 7.

"We have been working together to offer direct customer interaction for the typical point-based or rebate-based loyalty product," said Michael Greenberg, president of Loyalty Lab.

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