Multi-channel feedback, can work across e-mail, Web, voice channel and chat,  is a feature in the May ’08 CRM release of RightNow Technologies, the chat feature can be used to get immediate feedback on the customer experience products and answer questions immediately.

RightNow Technologies is trying to differentiate itself in the customer relationship management market by adding what it is calling multi-channel feedback features in its May '08 release of its on-demand CRM package.

RightNow Technologies, which released the May '08 edition on May 27, believes these features will help solidify its market approach as a top consumer-oriented CRM suite on the market, said Andrew Hull, RightNow’s director of Marketing Operations.

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