Salesforce.com won Best CRM in Capital Markets Award in the past October 31, this award was give by Securities Industry News, a weekly newspaper that delivers original, time-critical news;  and the research firm Final Insights, an IDC company,  that provides independent research, custom consulting, and detailed multiclient studies on the technology issues and challenges facing the financial services industry.  Based on a survey of 17,000 executives in the investment banking, investment management, wealth management, brokerage and banking industry as the way of determine the leading CRM solution Salesforce.com, the principal evaluated characteristics was , ease to use, reliability, needs met, value. This award shows the growing presence in the securities sector.

As a company of CRM that clearly knows that built a long relationship with customers are the extremely importance, more than 1,600 financial services firms and more than 100,000 financial services professionals are standardizing on Salesforce in Wealth Management, Banking, Capital Markets, Mortgage, and Insurance.

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