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Salesforce.com Launches New Apps: Content, Ideas PDF Print E-mail
Wednesday, 19 September 2007

The new offerings broaden Salesforce's portfolio, but still focus on the company's core CRM capabilities.

 

SAN FRANCISCO—Salesforce.com is rolling out two new applications that are designed to extend its application set from four to six, but will still keep the company rooted to its origins: CRM.

 

The new Salesforce Content and Ideas applications, announced at the companys Dreamforce user conference here Sept. 17, will grow the use of Salesforce.coms applications from what might typically be the sales, support and marketing teams—and IT, as Salesforce creeps ever deeper into the platform market—to just about any department within an enterprise. Salesforce Content, for example, provides a raft of Web 2.0 technologies—tagging, subscriptions, recommendations—that help users to manage unstructured data. Salesforce Ideas is a service that enables companies to build communities where participants can post and vote on ideas.

 

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