Business intelligence is a methodology that is used to support decision making processes. An important characteristic in business intelligence is the ease to have a holistic view of the all the parts of a company, with the whole picture it could be obtained all the information used for projection and analysis that improve making decisions process even in continuous change.

If the whole picture of an organization is visualized all the time it means that each part is equally important, like, internal operations, customer, supply chains, etc. with these, an improvement in the functionality of the organizations will impact in the relation with the clients.

Customer Relationship Management will keep key information about the customers and using methodologies like Business Intelligence that maintain in sight the impact or improve in all segments of the company can be expected more pleasant customers relationships.

A Business Intelligence methodology accelerates the way information  is analyzed and processed. With this kind of analyzes it will be easer to reveal particular customer trends to have the opportunity to improve in:

• Standards in quality attention to customers
• Response to the customer requirements
• Capacity to re-engineering of processes in short periods of time

• Quality of products
• Strengthen customer loyalty