by SAP America Inc

Brand equity and brand value are the essence of everything your company represents to consumer. The evolution of consumer marketing is causing everyone to think in new ways. Today's consumers may not be reached effectively via TV, radio or print media - but they may be open to Internet advertising, product placement advertising, loyalty offers, word of mouth, or point of sale. The key to managing this new complexity is to integrate brand management activities across your organization. Discover the benefits of integrated brand management and Kimberly-Clark's approach.

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