by TechTarget

Technology marketers are consistently challenged to differentiate messaging strategies related to business applications like ERP and CRM, weighing whether to address the pain points that plague line of business leaders, or discuss the technical implications with IT managers. In this session, Julie Ekstrom, VP, Group Publisher of Enterprise Applications Media, TechTarget, finds resolution for this predicament by illustrating how BI and data management as an initiative is marketed to both sides of the enterprise.

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